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~person:"Brem, Alexander"
~type_genre:"Book section"
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Brem, Alexander
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Perspectives on user innovaton
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Strategies and communications for innovations : an integrative management view for companies and networks
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ECONIS (ZBW)
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Research and development, innovation and marketing : how to convince internal and external stakeholders of technological innovations
Brem, Alexander
;
Sherif, Mostafa Hashem
;
Katzenstein, Liora
- In:
Strategies and communications for innovations : an …
,
(pp. 193-208)
.
2011
Persistent link: https://www.econbiz.de/10008987462
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2
User-centric innovations in new
product
development
: systematic identification of lead users harnessing interactive and collaborative online-tools
Bilgram, Volker
;
Brem, Alexander
;
Voigt, Kai-Ingo
- In:
Perspectives on user innovaton
,
(pp. 91-129)
.
2010
Persistent link: https://www.econbiz.de/10008806534
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