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~person:"Bretschneider, Ulrich"
~subject:"Relationship marketing"
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Relationship marketing
New product development
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Bretschneider, Ulrich
Morgan, Todd
5
Schaarschmidt, Mario
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Anokhin, Sergey Alexander
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Chen, Annie Huiling
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Herstatt, Cornelius
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International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich
;
Zogaj, Shkodran
- In:
International journal of knowledge management : IJKM ; …
12
(
2016
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
Saved in:
2
Customer Integration in New
Product
Development
: A Literature Review Concerning the Appropriateness of Different Customer Integration Methods to Attain Customer Knowledge
Zogaj, Shkodran
;
Bretschneider, Ulrich
-
2014
In many instances, customers are seen as one of the key resources for new
product
development
(NPD), as they often have …
Persistent link: https://www.econbiz.de/10014142909
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