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~person:"Brettel, Malte"
~subject:"National culture"
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Cross-functional Integration and New Product Performance — The Impact of National and Corporate Culture
Engelen, Andreas
;
Brettel, Malte
;
Wiest, Gregor
- In:
Journal of International Management
18
(
2012
)
1
,
pp. 52-65
Cross-functional integration (CFI) is regarded as a key success factor in new
product
development
. Since most of the …
Persistent link: https://www.econbiz.de/10011047553
Saved in:
2
Cross-functional integration and new product performance : the impact of national and corporate culture
Engelen, Andreas
;
Brettel, Malte
;
Wiest, Gregor
- In:
Journal of international management
18
(
2012
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10009512232
Saved in:
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