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~person:"Brettel, Malte"
~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
New product development
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Brettel, Malte
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Creativity and innovation management
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Top management's social capital and learning in new
product
development
and its interaction with external uncertainties
Land, Simon
;
Engelen, Andreas
;
Brettel, Malte
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 521-530
Persistent link: https://www.econbiz.de/10009546589
Saved in:
2
Innovation culture, collaboration with external partners and NPD performance
Brettel, Malte
;
Cleven, Nina J.
- In:
Creativity and innovation management
20
(
2011
)
4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10009544975
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