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~person:"Bruhn, Manfred"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
26
Relationship marketing
26
Brand management
13
Markenführung
13
Theorie
12
Theory
12
Consumer behaviour
11
Konsumentenverhalten
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Dienstleistungsqualität
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10
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8
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8
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Markenartikel
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Schweiz
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Social Web
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Switzerland
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Customer satisfaction
5
Kundenzufriedenheit
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Messung
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Lieferantenmanagement
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Organisationsstruktur
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Aufsatz in Zeitschrift
Aufsatz im Buch
95
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95
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62
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53
Collection of articles of several authors
51
Sammelwerk
51
Handbook
35
Handbuch
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German
37
English
16
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Bruhn, Manfred
Cheng, T. C. E.
207
Vrontis, Demetris
154
Choi, Tsan-Ming
144
Gunasekaran, Angappa
140
Antony, Jiju
137
Wright, Mike
128
Kraus, Sascha
127
Svensson, Göran
122
Sarkis, Joseph
117
Govindan, Kannan
105
Kumar, Vikas
103
Wagner, Stephan M.
99
Han, Heesup
98
Kumar, V.
95
Tarba, Shlomo Yedidia
95
Chen, Jing
92
Fabozzi, Frank J.
92
Smith, Alan D.
91
Dolgui, Alexandre
89
Ivanov, Dmitry
89
Shankar, Ravi
89
Brem, Alexander
88
Budhwar, Pawan S.
87
Chiappetta Jabbour, Charbel José
87
Thurasamy Ramayah
87
Mattila, Anna S.
84
Van Wassenhove, Luk N.
83
Luu Trong Tuan
81
Schiereck, Dirk
81
Melewar, T. C.
80
Zhao, Xiande
80
Clegg, Stewart
79
Tang, Christopher S.
79
Devadasan, S. R.
78
Liu, Yang
77
Glock, Christoph H.
76
Chan, Felix Tung Sun
74
Homburg, Christian
74
Min, Ho-key
74
Thrassou, Alkis
74
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
11
Marketing : ZFP ; journal of research and management
9
Kredit und Kapital
4
European journal of marketing : EJM
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Zeitschrift Führung + Organisation : ZfO
3
Handelsforschung
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Der Markt : international journal of marketing
1
Die Betriebswirtschaft : DBW
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Management research review
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Management : ZfM
1
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ECONIS (ZBW)
53
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53
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1
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
2
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
3
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
4
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
Complaint
management
on social networking platforms : an examination of inconsistent complaint behaviour and the identification of potential reduction strategies
Bruhn, Manfred
;
Papen, Marie-Christin
;
Zingg, Dominique
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 201-206
Persistent link: https://www.econbiz.de/10011561018
Saved in:
7
The service transformation process : a research agenda in the customer orientation interface
Bruhn, Manfred
;
Braun, Corina
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10011566836
Saved in:
8
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
9
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
10
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
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