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~person:"Bruwer, Johan"
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Bruwer, Johan
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International journal of wine business research : IJWBR
3
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ECONIS (ZBW)
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Buying a product for an anticipated consumption situation : observation of high- and low-involved wine buyers in a retail store
Hirche, Martin
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
4
,
pp. 295-318
Persistent link: https://www.econbiz.de/10010462622
Saved in:
2
Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.
;
Herbst, Frikkie
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
Saved in:
3
Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market
Bruwer, Johan
;
Buller, Courtney
;
Saliba, Anthony John
; …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 97-119
Persistent link: https://www.econbiz.de/10010387280
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