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~person:"Calantone, Roger J."
~subject:"Consumer behaviour"
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Search: subject:"product development"
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Consumer behaviour
New product development
33
Produktentwicklung
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Innovation
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USA
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United States
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Innovation management
6
Innovationsmanagement
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Marketing management
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Marketingmanagement
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new product development
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Firm performance
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Calantone, Roger J.
Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
7
Füller, Johann
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Hippel, Eric von
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Iyengar, Radha
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Chao, Chih-Wei
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Fuchs, Christoph
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Matzler, Kurt
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Zhao, Min
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Brem, Alexander
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Derval, Diana
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Heidenreich, Sven
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Hennig-Thurau, Thorsten
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Krishnan, Pramila
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Lowe, Ben
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Patnam, Manasa
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Reid, Mike
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Schreier, Martin
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Bilgram, Volker
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Cao, Ruiqing
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Choi, Jeonghye
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De Jong, Jeroen P. J.
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Journal of business research : JBR
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
2
Grumpier old men : age and sex differences in the evaluation of new services
Schmidt, Jeffrey B.
;
Zayer, Linda Tuncay
;
Calantone, …
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 88-99
Persistent link: https://www.econbiz.de/10009411896
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