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~person:"Calantone, Roger J."
~subject:"Marktforschung"
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Calantone, Roger J.
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Journal of the Academy of Marketing Science
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Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies
Voorhees, Clay M.
;
Brady, Michael K.
;
Calantone, Roger J.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011434898
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