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~person:"Calantone, Roger J."
~subject:"launch timing"
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Calantone, Roger J.
Di Benedetto, C. Anthony
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Rubera, Gaia
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Launch activities and timing in
new
product
development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
2
A search for theoretical plurality in new product launch
Calantone, Roger J.
;
Molina-Castillo, Francisco-Jose
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
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