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~person:"Carbonell, Pilar"
~subject:"Marketingmanagement"
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Marketingmanagement
New product development
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Carbonell, Pilar
Calantone, Roger J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Speed or Quality? How Order of Market Entry Influences the Relationship Between Market Orientation and New Product Performance
Rodriguez-Pinto, Javier
-
2011
and innovation speed. Data from a sample of 244 new
product
development
projects show that market orientation can improve …
Persistent link: https://www.econbiz.de/10013130002
Saved in:
2
Speed or quality? : how the order of market entry influences the relationship between market orientation and new product performance
Rodríguez-Pinto, Javier
;
Carbonell, Pilar
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10009238541
Saved in:
3
The effect of market orientation on innovation speed and new product performance
Carbonell, Pilar
;
Rodríguez Escudero, Ana I.
- In:
The journal of business & industrial marketing
25
(
2010
)
7
,
pp. 501-513
Persistent link: https://www.econbiz.de/10008749940
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