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~person:"Chao, Chih-Wei"
~subject:"Consumer behaviour"
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Consumer behaviour
Innovation
5
Konsumentenverhalten
5
New product development
5
Produktentwicklung
5
Consumer innovativeness
4
Innovation diffusion
4
Innovationsdiffusion
4
Innovation adoption
2
Innovationsakzeptanz
2
new product adoption
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China
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Consumers
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Customer integration
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Diffusion of product innovation
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Emerging economies
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Innovation management
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Innovationsmanagement
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Kraftfahrzeug
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Kundenintegration
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Learning organization
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Learning process
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Lernende Organisation
1
Lernprozess
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Marketing management
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Marketingmanagement
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Motor vehicle
1
New product adoption
1
New production purchase intention
1
New products
1
Product innovation
1
Schwellenländer
1
Vicarious innovativeness
1
Vicarious learning
1
consumer involvement
1
electrified vehicle
1
emerging markets
1
moderation
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vicarious learning
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Chao, Chih-Wei
Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
7
Füller, Johann
6
Hippel, Eric von
6
Iyengar, Radha
6
Fuchs, Christoph
5
Herstatt, Cornelius
5
Matzler, Kurt
5
Zhao, Min
5
Brem, Alexander
4
Derval, Diana
4
Heidenreich, Sven
4
Helmers, Christian
4
Hennig-Thurau, Thorsten
4
Krishnan, Pramila
4
Lowe, Ben
4
Patnam, Manasa
4
Reid, Mike
4
Schreier, Martin
4
Bilgram, Volker
3
Cao, Ruiqing
3
Choi, Jeonghye
3
De Jong, Jeroen P. J.
3
Gasparin, Marta
3
Hasan, Md. Rajibul
3
Helm, Roland
3
Homburg, Christian
3
Hou, Yuansi
3
Katsumata, Sotaro
3
Klink, Richard R.
3
Nanda, Ramana
3
Ogawa, Susumu
3
Spann, Martin
3
Sääksjärvi, Maria
3
Truong, Yann
3
Valente, Thomas W.
3
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Australasian marketing journal
2
Asia Pacific journal of marketing and logistics
1
Journal of international consumer marketing
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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1
Does consumer innovativeness matter in electrified vehicle? : the moderation role of consumer involvement
Chao, Chih-Wei
;
Hung, Yu-Chen
;
Sun, Li
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 298-311
Persistent link: https://www.econbiz.de/10013361417
Saved in:
2
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
3
Vicarious innovativeness or vicarious learning : the role of existing vicarious innovativeness in new product purchase intentions
Chao, Chih-Wei
;
Reid, Mike
;
Hung, Yu-Chen
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 87-92
Persistent link: https://www.econbiz.de/10011484686
Saved in:
4
Global consumer innovativeness and consumer electronic product adoption
Chao, Chih-Wei
;
Reid, Mike
;
Mavondo, Felix
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 614-630
Persistent link: https://www.econbiz.de/10010127934
Saved in:
5
Consumer innovativeness influence on really new product adoption
Chao, Chih-Wei
;
Reid, Mike
;
Mavondo, Felix T.
- In:
Australasian marketing journal
20
(
2012
)
3
,
pp. 211-217
Persistent link: https://www.econbiz.de/10009624304
Saved in:
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