Chao, Raul O.; Kavadias, Stylianos - In: Management Science 54 (2008) 5, pp. 907-921
paper explores new product development (NPD) portfolio strategy and the balance between incremental and radical innovation …. We characterize innovative effort through a normative theoretical framework that addresses a popular practice in NPD … portfolio management: the use of strategic buckets. Strategic buckets encourage the division of the overall NPD resource budget …