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~person:"Chatzipanagiotou, Kalliopi"
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Chatzipanagiotou, Kalliopi
Huarng, Kun-Huang
19
Yu, Tiffany Hui-Kuang
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Journal of business research : JBR
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ECONIS (ZBW)
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The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
2
The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz Mafe, Carla
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011881803
Saved in:
3
Unfolding the recipes for conflict resolution during the new service development effort
Gounaris, Spiros
;
Chatzipanagiotou, Kalliopi
;
Boukis, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4042-4055
Persistent link: https://www.econbiz.de/10011553888
Saved in:
4
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
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