Chen, Jiyao; Damanpour, Fariborz; Reilly, Richard R. - 2013
New product development (NPD) speed is a key component of time-based strategy, which has become increasingly important … the balanced model of product development, the strategic orientation and organizational capability model, the compression … versus the experiential model, the centrifugal and centripetal model, and the product development cycle time model. We also …