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~person:"Choi, Jeonghye"
~subject:"Consumer behaviour"
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Consumer behaviour
New product development
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Ansteckungseffekt
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Choi, Jeonghye
Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
7
Füller, Johann
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Hippel, Eric von
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Iyengar, Radha
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Zhao, Min
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Brem, Alexander
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Heidenreich, Sven
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Helmers, Christian
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Hennig-Thurau, Thorsten
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Krishnan, Pramila
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Lowe, Ben
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Patnam, Manasa
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Reid, Mike
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Schreier, Martin
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Cao, Ruiqing
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Journal of business research : JBR
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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From clicks to bricks : the impact of product launches in offline stores for digital retailers
Jiang, Yan
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Kang, Moon Young
- In:
Journal of business research : JBR
120
(
2020
),
pp. 302-311
Persistent link: https://www.econbiz.de/10012417132
Saved in:
2
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
3
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
Saved in:
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