De La Motte, Laura; Czernomoriez, Janna; Clemens, Marius - Volkswirtschaftliche Fakultät, … - 2010
“Vertrauen ist der Anfang von allem” (“trust is the beginning of everything”)- A large bank seemed to be aware of the importance of trust within financial markets when it started the marketing campaign in 1995. Almost fifteen years later banks all over the world trust nearly nobody and...