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~person:"Cooper, Robert G."
~subject:"Consumer goods industry"
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Consumer goods industry
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Cooper, Robert G.
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Perspective: the innovation dilemma : how to innovate when the market is mature
Cooper, Robert G.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
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