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~person:"Cova, Bernard"
~type_genre:"Aufsatz im Buch"
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Cova, Bernard
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Innovating in practice : perspectives and experiences
1
New Developments in Online Marketing
1
Service innovation : novel ways of creating value in actor systems
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ECONIS (ZBW)
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Innovating as an interaction of practices : the case of customers' use of a new website
Pace, Stefano
;
Carù, Antonella
;
Cova, Bernard
- In:
Innovating in practice : perspectives and experiences
,
(pp. 139-157)
.
2017
Persistent link: https://www.econbiz.de/10011569966
Saved in:
2
Innovating services through experiences : an investigation of servicescape's pivotal role
Carù, Antonella
;
Colm, Laura
;
Cova, Bernard
- In:
Service innovation : novel ways of creating value in …
,
(pp. 149-170)
.
2016
Persistent link: https://www.econbiz.de/10011497326
Saved in:
3
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
New Developments in Online Marketing
,
(pp. 77-91)
.
2014
Persistent link: https://www.econbiz.de/10010354584
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