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~person:"Dekimpe, Marnik G."
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Search: subject:"Einzelhandel"
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Einzelhandel
14
Retail trade
14
Food retailing
11
Lebensmitteleinzelhandel
11
Brand management
8
Handelsmarke
8
Markenführung
8
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English
23
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Dekimpe, Marnik G.
Grewal, Dhruv
56
Swoboda, Bernhard
56
Rudolph, Thomas
52
Schramm-Klein, Hanna
46
Städtler, Arno
46
Richards, Timothy J.
45
Pantano, Eleonora
40
Zentes, Joachim
40
Schröder, Hendrik
39
Morschett, Dirk
38
Thurik, Adriaan R.
35
Tietz, Bruno
34
Zielke, Stephan
33
Lachner, Josef
32
Qaim, Matin
32
Teller, Christoph
31
Fernie, John
30
Gijsbrechts, Els
30
Hübner, Alexander
30
Täger, Uwe Christian
30
Dawson, John A.
29
Raff, Horst
29
Hamilton, Stephen F.
28
Wey, Christian
28
Alexander, Nicholas
27
Ahlert, Dieter
26
Möhlenbruch, Dirk
26
Reardon, Thomas Anthony
26
Sparks, Leigh
26
Schmitt, Nicolas
25
Cavallo, Alberto
24
Gil Saura, Irene
24
Gázquez-Abad, Juan Carlos
24
Loy, Jens-Peter
24
Ellickson, Paul B.
23
Kuhn, Heinrich
23
Waterson, Michael
23
Lafontaine, Francine
22
Levy, Michael
22
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Erasmus Research Institute of Management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
4
ERIM report series research in management
2
Journal of marketing
2
MSI reports : working paper series
2
Business horizons
1
Discussion paper / Centre for Economic Policy Research
1
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1
Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
23
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
3
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
4
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
5
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
6
Retailing and retailing research in the age of big data analytics
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10012288640
Saved in:
7
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
Saved in:
8
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
Saved in:
9
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
10
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
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