Krishnan, Viswanathan; Eppinger, Steven D.; Whitney, … - In: Management Science 43 (1997) 4, pp. 437-451
increasingly rapid pace. Overlapping product development activities is an important component of concurrent product development … that can help firms develop products faster. However, since product development activities may be coupled in complex ways … overlapping of coupled product development activities. The model and framework identify conditions under which various types of …