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~person:"Evanschitzky, Heiner"
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Search: subject:"Kundenorientierung"
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Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
13
Konsumentenverhalten
13
Customer satisfaction
11
Kundenzufriedenheit
11
Deutschland
6
Dienstleistungsqualität
6
Germany
6
Service quality
6
Beschwerdemanagement
5
Complaint management
5
Lieferantenmanagement
4
Supplier relationship management
4
Switching behaviour
4
Switching costs
4
Wechselverhalten
4
B-to-B-Marketing
3
Bundling strategy
3
Business-to-business marketing
3
Dienstleistung
3
Kundenbindung
3
Leistungsbündel
3
Services
3
Brand management
2
Customer value
2
E-commerce
2
Electronic Commerce
2
Forschungsgegenstand
2
Kundenbindungsprogramm
2
Kundenorientierung
2
Kundenwert
2
Loyalty program
2
Markenführung
2
Market research
2
Marktforschung
2
Preismanagement
2
Pricing strategy
2
USA
2
United States
2
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27
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Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
6
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6
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2
Collection of articles of several authors
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Hochschulschrift
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Sammelwerk
1
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English
20
German
10
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Evanschitzky, Heiner
Bruhn, Manfred
132
Homburg, Christian
130
Kumar, V.
80
Huber, Frank
58
Bauer, Hans H.
55
Verhoef, Peter C.
55
Han, Heesup
53
Stauss, Bernd
51
Herrmann, Andreas
49
Piller, Frank T.
49
Hollebeek, Linda D.
46
Krafft, Manfred
45
Palmatier, Robert W.
40
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Reichwald, Ralf
37
Stock-Homburg, Ruth
37
Wiedmann, Klaus-Peter
37
Töpfer, Armin
35
Wilde, Klaus D.
35
Eggert, Andreas
33
Georgi, Dominik
33
Hadwich, Karsten
33
Smith, Alan D.
33
Belz, Christian
32
Helmke, Stefan
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Matzler, Kurt
31
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Kleinaltenkamp, Michael
29
Günter, Bernd
28
Loureiro, Sandra Maria Correia
28
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Journal of retailing
3
Journal of business research : JBR
2
Journal of marketing
2
Journal of service research : JSR
2
SpringerLink / Bücher
2
Auch in: Journal of Value Chain Management
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Electronic retailing
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
1
Handbuch Kundenbindungsmanagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Kundenmanagement
1
Marketing letters : a journal of research in marketing
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
30
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1
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
4
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
5
Mood regulation, customer participation, and customer value creation in hospitality services
Taheri, Babak
;
Coelho, Filipe
;
Sousa, Carlos M. P.
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3063-3081
Persistent link: https://www.econbiz.de/10011804932
Saved in:
6
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
7
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
8
Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
; …
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
Saved in:
9
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus
;
Beatty, Sharon E.
;
Evanschitzky, Heiner
; …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
Saved in:
10
New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane
;
Evanschitzky, Heiner
;
Blut, Markus
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
Saved in:
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