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~person:"Füller, Johann"
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Search: subject:"Produktentwicklung"
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New product development
13
Produktentwicklung
13
Customer integration
7
Kundenintegration
7
Consumer behaviour
6
Innovation management
6
Innovationsmanagement
6
Konsumentenverhalten
6
Social Web
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4
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3
Markenführung
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Absatz
1
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1
Co-creation
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Consumer attitudes
1
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Empirische Methode
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Füller, Johann
Herstatt, Cornelius
94
Brem, Alexander
37
Di Benedetto, C. Anthony
34
Calantone, Roger J.
33
Cooper, Robert G.
27
Lüthje, Christian
25
Griffin, Abbie
23
Di Benedetto, Anthony
21
Hultink, Erik J.
21
Song, Michael
21
Trott, Paul
21
Gassmann, Oliver
20
Kahn, Kenneth B.
19
Lynn, Gary
18
Wu, Jie
18
Dahl, Darren W.
17
Dayan, Mumin
17
Keskin, Halit
17
Sosa, Manuel
17
Dawid, Herbert
16
Dell'Era, Claudio
16
Kort, Peter M.
16
Leifer, Larry
16
Tiwari, Rajnish
16
Van Den Bulte, Christophe
16
Hippel, Eric von
15
Lettl, Christopher
15
Barczak, Gloria
14
Bullinger, Hans-Jörg
14
Ernst, Holger
14
Homburg, Christian
14
Lindemann, Udo
14
Tellis, Gerard J.
14
Ulrich, Karl T.
14
Yan, Tingting
14
Akgün, Ali E.
13
Goffin, Keith
13
Griffith, David A.
13
Haapasalo, Harri
13
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Journal of management information systems : JMIS
2
Creativity and innovation management
1
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business strategy
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Problems and perspectives in management : PPM ; international research journal
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Revolutionizing innovation : users, communities, and open innovation
1
The journal of product & brand management
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ECONIS (ZBW)
13
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1
The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
2
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
3
The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10011474434
Saved in:
4
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
5
Unlocking laggard markets : innovation without high tech
Matzler, Kurt
;
Mooradian, Todd A.
;
Füller, Johann
; …
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 19-25
Persistent link: https://www.econbiz.de/10010385668
Saved in:
6
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
7
Predicting new product success with prediction markets in online communities
Matzler, Kurt
;
Grabher, Christopher
;
Huber, Jürgen
; …
- In:
R & D management
43
(
2013
)
5
,
pp. 420-432
Persistent link: https://www.econbiz.de/10010213437
Saved in:
8
Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann
;
Matzler, Kurt
;
Hutter, Katja
;
Hautz, Julia
- In:
Creativity and innovation management
21
(
2012
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
Saved in:
9
Avatar-based innovation : how avatars experience co-creation projects in second life
Matzler, Kurt
;
Füller, Johann
;
Kohler, Thomas
; …
- In:
Problems and perspectives in management : PPM ; …
9
(
2011
)
2
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009230666
Saved in:
10
Online forum discussion-based forecasting of new product market performance
Mühlbacher, Hans
;
Füller, Johann
;
Huber, Lorraine
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10009271596
Saved in:
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