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~person:"Falk, Tomas"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Customer integration
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Kundenintegration
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Innovation
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Innovation management
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Innovationsmanagement
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Falk, Tomas
Morgan, Todd
5
Böckermann, Florian
4
Schaarschmidt, Mario
4
Anokhin, Sergey Alexander
3
Chen, Annie Huiling
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Gasparin, Marta
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Herstatt, Cornelius
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Krafft, Manfred
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Kuester, Sabine
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Ma, Shuang
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Mokhtar, Sany Sanuri Mohd
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Bartl, Michael
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Boier, Rodica
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Bonner, Joseph M.
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Bretschneider, Ulrich
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Cafaro, Paul G.
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Casidy, Riza
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Chang, Woojung
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Heidenreich, Sven
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
2
The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven
;
Wittkowski, Kristina
;
Handrich, Matthias
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
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