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~person:"Fang, Shih Chieh"
~subject:"Consumer behaviour"
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Search: subject:"structural equation modeling"
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Consumer behaviour
Beziehungsmarketing
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Fang, Shih Chieh
Cleveland, Mark
3
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Fang, Shyh-Rong
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Huang, Chao-Chin
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Lam, Shun Yin
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Australian journal of management
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
2
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
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