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~person:"Fischer, Marc"
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Agile Marketing
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individuelles Targeting
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individuelles Tracking der Kunden-Response
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Fischer, Marc
Parguel, Béatrice
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Benoît-Moreau, Florence
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Fischbacher, Urs
7
Turner, Karen
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Bartling, Björn
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Schudy, Simeon
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Feudo, Aaron
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Grimm, Stefan
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Haggag, Kareem
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Klimm, Felix
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Pardey, Philip G.
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Pope, Nolan G.
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Glaeser, Edward L.
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Hestermann, Nina
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Jensen, Christa D.
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Larceneux, Fabrice
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Le Yaouanq, Yves
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Lo, Andrew W.
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Munday, Max
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Patterson, Richard W.
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Pauwels, Koen
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Ponzetto, Giacomo A. M.
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Sanders, Karin
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Wei, Mengxing
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Zhu, Hong
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Al-Nowaihi, Ali
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Buus, Tomáš
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Chan-Kang, Connie
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Dhami, Sanjit S.
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Gallagher, David R.
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Hoyer, Markus
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Jensen, Matthew L.
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Kannan, P. K.
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Kim, Daehwan
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Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically
Stürze, Sascha
;
Hoyer, Markus
;
Righetti, Claudio
; …
-
2022
. Multi-Touch
Attribution
and Unified Measurement -- 8. Individual Targeting and Privacy -- 9. Agile Marketing, Agile …
Persistent link: https://www.econbiz.de/10013418871
Saved in:
2
Agiles Marketing Performance Management : 10 Erfolgsfaktoren für eine dynamische Optimierung des Marketing-ROI in der Praxis
Stürze, Sascha
;
Hoyer, Markus
;
Righetti, Claudio
; …
-
2021
-- Modellbildung, Modellarchitektur und Modellgüte -- Multi-Touch-
Attribution
und Unified Measurement -- Individuelles Targeting und …
Persistent link: https://www.econbiz.de/10012694987
Saved in:
3
Agiles Marketing Performance Management : 10 Erfolgsfaktoren für eine dynamische Optimierung des Marketing-ROI in der Praxis
Stürze, Sascha
;
Hoyer, Markus
;
Righetti, Claudio
; …
-
2021
Persistent link: https://www.econbiz.de/10012548103
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