Palazzo, Maria; Foroudi, Pantea; Kitchen, Philip J.; … - In: Qualitative Market Research: An International Journal 23 (2020) 3, pp. 407-426
Purpose: Based on the managerial perceptions from large firms, this paper aims to explore the emergence, growth and importance of corporate communications and how it is evolving and creating competitive advantage for Italian firms. Design/methodology/approach: A qualitative approach is...