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~person:"Fuchs, Christoph"
~subject:"Consumer behaviour"
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Search: subject:"product development"
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Consumer behaviour
New product development
7
Produktentwicklung
7
Innovation
5
Konsumentenverhalten
5
Innovation management
4
Innovationsmanagement
4
Customer integration
3
Kundenintegration
3
Crowdsourcing
2
Product design
2
Produktgestaltung
2
crowdsourcing
2
new products
2
product design
2
user design
2
user innovation
2
Beziehungsmarketing
1
Business start-up
1
Creativity
1
Crowdfunding
1
Kreativität
1
Mobile phone
1
Mobiltelefon
1
Niche marketing strategy
1
Nischenstrategie
1
Open Source
1
Open source
1
Productivity
1
Produktivität
1
Relationship marketing
1
Signalling
1
Social Web
1
Social web
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Target group
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Unternehmensgründung
1
Zielgruppe
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aha moment
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co-creation
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consumer inferences
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Fuchs, Christoph
Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
7
Füller, Johann
6
Hippel, Eric von
6
Iyengar, Radha
6
Chao, Chih-Wei
5
Herstatt, Cornelius
5
Matzler, Kurt
5
Zhao, Min
5
Brem, Alexander
4
Derval, Diana
4
Heidenreich, Sven
4
Helmers, Christian
4
Hennig-Thurau, Thorsten
4
Krishnan, Pramila
4
Lowe, Ben
4
Patnam, Manasa
4
Reid, Mike
4
Schreier, Martin
4
Bilgram, Volker
3
Cao, Ruiqing
3
Choi, Jeonghye
3
De Jong, Jeroen P. J.
3
Gasparin, Marta
3
Hasan, Md. Rajibul
3
Helm, Roland
3
Homburg, Christian
3
Hou, Yuansi
3
Katsumata, Sotaro
3
Klink, Richard R.
3
Nanda, Ramana
3
Ogawa, Susumu
3
Spann, Martin
3
Sääksjärvi, Maria
3
Truong, Yann
3
Valente, Thomas W.
3
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Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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On breaking functional fixedness : how the aha! moment enhances perceived product creativity and product appeal
Caprioli, Sara
;
Fuchs, Christoph
;
Van den Bergh, Bram
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10014314342
Saved in:
2
The signal value of crowdfunded products
Acar, Oguz Ali
;
Dahl, Darren W.
;
Fuchs, Christoph
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 644-661
Persistent link: https://www.econbiz.de/10012593934
Saved in:
3
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
4
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
5
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
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