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~person:"Gallino, Santiago"
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Beziehungsmarketing
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Einzelhandel
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Multichannel strategy
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Multikanalvertrieb
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Online retailing
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Online-Handel
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Relationship marketing
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omnichannel retailing
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Vertriebsweg
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experience attributes
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marketing-operations interface
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quasi-experimental methods
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retail operations
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Customer analysis
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Gallino, Santiago
Heinemann, Gerrit
17
Wirtz, Bernd W.
8
Rudolph, Thomas
7
Gao, Fei
6
Schröder, Hendrik
6
Schögel, Marcus
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Hübner, Alexander
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Kumar, Anuj
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Steinmann, Sascha
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Brock, Harald
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Brunner, Felix
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Dirsehan, Taşkın
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Friege, Christian
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Holzapfel, Andreas
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Jerath, Kinshuk
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Netessine, Serguei
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Pinterits, Andreas
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Piotrowicz, Wojciech
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Rittinger, Sebastian
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Su, Xuanming
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Swoboda, Bernhard
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Trenz, Manuel
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Tripp, Christoph
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Wollenburg, Johannes
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Ahlert, Dieter
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Alexander, Bethan
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Cuthbertson, Richard
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Ehrlich, Oliver
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Haderlein, Andreas
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He, Yi
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Homburg, Christian
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Janz, Oliver
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Klapdor, Sebastian
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Mosca, Fabrizio
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Quach, Sara
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Sauer, Achim
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Schmidt, Inga Dorothee
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Schramm-Klein, Hanna
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing research
1
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ECONIS (ZBW)
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1
Customer supercharging in experience-centric channels
Bell, David R.
;
Gallino, Santiago
;
Moreno, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4096-4107
Persistent link: https://www.econbiz.de/10012297783
Saved in:
2
The value of rapid delivery in omnichannel retailing
Fisher, Marshall L.
;
Gallino, Santiago
;
Xu, Joseph Jiaqi
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012177633
Saved in:
3
Offline showrooms in omnichannel retail : demand and operational benefits
Bell, David R.
;
Gallino, Santiago
;
Moreno, Antonio
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1629-1651
Persistent link: https://www.econbiz.de/10011855647
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