Tiwari, Rajnish; Fischer, Luise; Kalogerakis, Katharina - 2017
Frugal innovation is gaining traction globally, not only in emerging economies, but also in the industrialized world … Relevance of Frugal Innovations in the Context of Global Innovation Competition". The research was conducted in two steps. In a … discussing the relevance of frugal innovation for Germany. These insights were then verified in 20 semi-structured interviews …