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~person:"Gasparin, Marta"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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New product development
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Gasparin, Marta
Morgan, Todd
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Schaarschmidt, Mario
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Anokhin, Sergey Alexander
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International journal of innovation management
1
Research-technology management
1
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ECONIS (ZBW)
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1
How Complaining Customers Make Companies Listen and Influence
Product
Development
Christiansen, John K.
;
Gasparin, Marta
;
Varnes, Claus J.
-
2019
mobilisation of various actors into a hybrid collective strong enough to influence companies’
product
development
. Customers as …
Persistent link: https://www.econbiz.de/10014032948
Saved in:
2
Mobile market research applications as a new voice of customer method : implications for innovation and design management
Green, William
;
Cluley, Robert
;
Gasparin, Marta
- In:
Research-technology management
63
(
2020
)
1
,
pp. 49-55
Persistent link: https://www.econbiz.de/10012180851
Saved in:
3
How complaining customers make companies listen and influence
product
development
Christiansen, John K.
;
Gasparin, Marta
;
Varnes, Claus
; …
- In:
International journal of innovation management
20
(
2016
)
1
,
pp. 1650001-1-31
Persistent link: https://www.econbiz.de/10011472468
Saved in:
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