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~person:"Gassmann, Oliver"
~subject:"Betriebliche Kennzahl"
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Management control in new
product
development
: facilitating innovativeness through efficiency
Müller-Stewens, Benedikt
-
2017
its obvious importance, new
product
development
(NPD) activities are characterized by high failure rates. Thus, improving …
Persistent link: https://www.econbiz.de/10011981796
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