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~person:"Gassmann, Oliver"
~subject:"Beziehungsmarketing"
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Gassmann, Oliver
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Beyond listening : the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation
Schweitzer, Fiona Maria
;
Palmié, Maximilian
;
Gassmann, …
- In:
R & D management
48
(
2018
)
5
,
pp. 534-551
Persistent link: https://www.econbiz.de/10011971759
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