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~person:"Gassmann, Oliver"
~subject:"China"
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International journal of technology management : IJTM
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Organising for reverse innovation in Western MNCs : the role of frugal product innovation capabilities
Zeschky, Marco
;
Widenmayer, Bastian
;
Gassmann, Oliver
- In:
International journal of technology management : IJTM
64
(
2014
)
2/4
,
pp. 255-275
Persistent link: https://www.econbiz.de/10010437171
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