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~person:"Gassmann, Oliver"
~subject:"Customer integration"
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Gassmann, Oliver
Herstatt, Cornelius
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Creativity and innovation management
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ECONIS (ZBW)
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Lessons from ideation : where does user involvement lead us?
Schweitzer, Fiona
;
Gassmann, Oliver
;
Rau, Christiane
- In:
Creativity and innovation management
23
(
2014
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10010387267
Saved in:
2
Integrating customers in product innovation : lessons from industrial development contractors and in-house contractors in rapidly changing customer markets
Sandmeier, Patricia
;
Morrison, Pamela D.
;
Gassmann, Oliver
- In:
Creativity and innovation management
19
(
2010
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10003986710
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