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~person:"Gassmann, Oliver"
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Search: subject:"product development"
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Gassmann, Oliver
Calantone, Roger J.
33
Brem, Alexander
28
Di Benedetto, C. Anthony
27
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19
Herstatt, Cornelius
19
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11
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11
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11
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11
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11
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11
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11
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11
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11
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11
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10
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2
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1
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1
Journey to the big bang : how firms define new value propositions in emerging ecosystems
Lingens, Bernhard
;
Seeholzer, Veronika
;
Gassmann, Oliver
- In:
Journal of engineering and technology management : JET-M
69
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014450645
Saved in:
2
Market maketh magic : consequences and implications of market choice for frugal innovation
Neumann, Lukas
;
Winterhalter, Stephan
;
Gassmann, Oliver
- In:
International journal of technology management : IJTM
83
(
2020
)
1/3
,
pp. 55-77
Persistent link: https://www.econbiz.de/10012286809
Saved in:
3
Die digital-frugale Innovation
Neumann, Lukas
;
Gassmann, Oliver
- In:
Digitale Transformation gestalten : Geschäftsmodelle, …
,
(pp. 179-184)
.
2019
Persistent link: https://www.econbiz.de/10011992199
Saved in:
4
Beyond listening : the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation
Schweitzer, Fiona Maria
;
Palmié, Maximilian
;
Gassmann, …
- In:
R & D management
48
(
2018
)
5
,
pp. 534-551
Persistent link: https://www.econbiz.de/10011971759
Saved in:
5
Business models for frugal innovation in emerging markets : the case of the medical device and laboratory equipment industry
Winterhalter, Stephan
;
Zeschky, Marco B.
;
Neumann, Lukas
; …
- In:
Technovation : the international journal of …
66/67
(
2017
),
pp. 3-13
Persistent link: https://www.econbiz.de/10011893118
Saved in:
6
Innovation strategy : from new products to business model innovation
Gassmann, Oliver
;
Frankenberger, Karolin
;
Choudury, Michaela
- In:
Business Innovation : das St. Galler Modell
,
(pp. 81-104)
.
2016
Persistent link: https://www.econbiz.de/10011339129
Saved in:
7
Organising for reverse innovation in Western MNCs : the role of frugal product innovation capabilities
Zeschky, Marco
;
Widenmayer, Bastian
;
Gassmann, Oliver
- In:
International journal of technology management : IJTM
64
(
2014
)
2/4
,
pp. 255-275
Persistent link: https://www.econbiz.de/10010437171
Saved in:
8
From cost to frugal and reverse innovation : mapping the field and implications for global competitiveness
Zeschky, Marco B.
;
Winterhalter, Stephan
;
Gassmann, Oliver
- In:
Research technology management : RTM
57
(
2014
)
4
,
pp. 20-27
Persistent link: https://www.econbiz.de/10010383864
Saved in:
9
Lessons from ideation : where does user involvement lead us?
Schweitzer, Fiona
;
Gassmann, Oliver
;
Rau, Christiane
- In:
Creativity and innovation management
23
(
2014
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10010387267
Saved in:
10
Managing R&D and new
product
development
Zedtwitz, Maximilian von
;
Friesike, Sascha
;
Gassmann, Oliver
- In:
The Oxford handbook of innovation management
,
(pp. 530-547)
.
2014
Persistent link: https://www.econbiz.de/10010257669
Saved in:
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