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~person:"Gemser, Gerda"
~subject:"Erfolgsfaktor"
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Erfolgsfaktor
New product development
7
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Gemser, Gerda
Cooper, Robert G.
9
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Millson, Murray R.
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Long range planning : LRP ; international journal of strategic management
1
Marketing letters : a journal of research in marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
3
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1
Benefits of customer codevelopment of new products : the moderating effects of utilitarian and hedonic radicalness
Candi, Marina
;
Ende, Jan van den
;
Gemser, Gerda
- In:
The journal of product innovation management : an …
33
(
2016
)
4
,
pp. 418-434
Persistent link: https://www.econbiz.de/10011599092
Saved in:
2
More effective assessment of market performance in later stages of the
product
development
process : the case of the motion picture industry
Gemser, Gerda
;
Leenders, Mark A. A. M.
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 1019-1031
Persistent link: https://www.econbiz.de/10009684816
Saved in:
3
Managing cross-functional cooperation for new
product
development
success
Gemser, Gerda
;
Leenders, Mark A. A. M.
- In:
Long range planning : LRP ; international journal of …
44
(
2011
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10008907093
Saved in:
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