Chidlow, Agnieszka; Ghauri, Pervez N. - William Davidson Institute, University of Michigan - 2011
Following a number of earlier studies on data equivalence in cross-cultural international business research, this … article uses a content analysis of articles published in four leading international business journals from 2000 to 2009, to … by Don Dillman (1978, 1999), international business scholars have not been inspired to adopt and report the data …