//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ghosh, Deviprasad"
~person:"Pathak-Shelat, Manisha"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Conceptual Model"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
B-to-B-Marketing
2
Business-to-business marketing
2
E-commerce
2
Electronic Commerce
2
Lieferantenmanagement
2
Markenführung
2
Supplier relationship management
2
B2B Digital usages
1
B2B marketing strategy
1
Behavioural and Operational Theories
1
Brand
1
Brand engagement
1
Brand image
1
Buyer-seller relationship
1
Conceptual Model
1
Conceptual model
1
Consumer behaviour
1
Degree of digital use
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
India
1
Indien
1
Konsumentenverhalten
1
Lieferkette
1
Markenartikel
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Reisevermittler
1
Supplier-Intermediary Relationship
1
Supply chain
1
Technology and behavioral theories
1
Travel Service Supply Chain
1
Travel agency
1
conceptual model
1
digital platform usages
1
individual images
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ghosh, Deviprasad
Pathak-Shelat, Manisha
Arai, Akiko
2
Jain, Varsha
2
Ko, Yong Jae
2
Chen, Tom
1
Dash, Satyabhusan
1
Datta, Saroj Kumar
1
Ganesh B. E.
1
Garg, Akanksha
1
Hollebeek, Linda D.
1
Kitchen, Philip J.
1
Paul, Soumi
1
Peretti, Paola
1
Ranchhod, Ashok
1
Ross, Stephen
1
Ross, Stephen A.
1
Roy, Subhadip
1
more ...
less ...
Published in...
All
International journal of management concepts and philosophy : IJMCP
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
2
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->