//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gijsbrechts, Els"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"product development"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Innovation
3
New product development
3
Produktentwicklung
3
Theory
3
Innovation diffusion
2
Innovationsdiffusion
2
Marketing management
2
Marketingmanagement
2
Bayesian learning model
1
Brand
1
Brand management
1
Brand quality
1
Consumer behaviour
1
Consumption-based learning
1
Diffusionsforschung
1
Konsumentenverhalten
1
Learning process
1
Lernprozess
1
Markenartikel
1
Markenführung
1
Neues Produkt
1
New product additions
1
Product quality
1
Produkt
1
Produktqualität
1
Quality uncertainty
1
Risiko
1
Risk
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Author
All
Gijsbrechts, Els
Dawid, Herbert
10
Kopel, Michael
6
Kort, Peter M.
6
Franses, Philip Hans
5
Hsu, David H.
5
Marx, Matt
4
Sosa, Manuel
4
Yassine, Ali A.
4
Zhou, Haibo
4
Bhatti, Yasser Ahmad
3
Brunner, Franz J.
3
Caminal, Ramón
3
Dangl, Thomas
3
Di Benedetto, C. Anthony
3
Ehrlenspiel, Klaus
3
Gans, Joshua S.
3
Kapur, P. K.
3
Li, Shoude
3
Ompal Singh
3
Peers, Yuri
3
Saint-Paul, Gilles
3
Scheer, August-Wilhelm
3
Schlapp, Jochen
3
Tang, Christopher S.
3
Van Den Bulte, Christophe
3
Andreßen, Thomas
2
Antelo Suárez, Manuel
2
Artmann, Christian
2
Avagyan, Vardan
2
Bartl, Michael
2
Basak, Debasmita
2
Beneito, Pilar
2
Bhaskaran, Sreekumar R.
2
Boczanski, Manfred
2
Boleslavsky, Raphael
2
Bourreau, Marc
2
Braha, Dan
2
Brasini, Sergio
2
Browning, Tyson R.
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Research working papers / Institut Européen d'Administration des Affaires
1
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
2
A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine
;
Gijsbrechts, Els
-
1985
-
(Rev. ed. of working paper 85-107)
Persistent link: https://www.econbiz.de/10000688111
Saved in:
3
A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine
;
Gijsbrechts, Els
-
1985
Persistent link: https://www.econbiz.de/10011874662
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->