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~person:"Hair, Joseph F."
~type_genre:"Article"
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Search: subject:"structural equation modeling"
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Hair, Joseph F.
Ringle, Christian M.
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Progress in partial least squares
structural
equation
modeling
use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & Marketing
39
(
2022
)
5
,
pp. 1035-1064
Partial least squares
structural
equation
modeling
(PLS‐SEM) is an essential element of marketing researchers …
Persistent link: https://www.econbiz.de/10013368818
Saved in:
2
Partial least squares
structural
equation
modeling
-based discrete choice modeling: an illustration in modeling retailer choice
Hair, Joseph F.
;
Ringle, Christian M.
;
Gudergan, …
- In:
Business Research
12
(
2019
)
1
,
pp. 115-142
partial least squares
structural
equation
modeling
(PLS-SEM) for the analysis of stated preference data generated through …
Persistent link: https://www.econbiz.de/10012502879
Saved in:
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