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~person:"Hemonnet-Goujot, Aurélie"
~subject:"Beziehungsmarketing"
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Search: subject:"product development"
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Beziehungsmarketing
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Hemonnet-Goujot, Aurélie
Morgan, Todd
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Böckermann, Florian
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Journal of business research : JBR
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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The effect of sustainable product innovation on the consumer-luxury brand relationship : the role of past identity salience
Hemonnet-Goujot, Aurélie
;
Kessous, Aurélie
;
Magnoni, Fanny
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1513-1524
Persistent link: https://www.econbiz.de/10013194474
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2
Branding : at the heart of the relationship between product marketing and design
Hemonnet-Goujot, Aurélie
;
Manceau, Delphine
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 3-30)
.
2016
Persistent link: https://www.econbiz.de/10011582558
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