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~person:"Herstatt, Cornelius"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
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Beziehungsmarketing
Innovation management
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Innovationsmanagement
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Herstatt, Cornelius
Reichwald, Ralf
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Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
Managing innovation driven companies : approaches in practice
1
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ECONIS (ZBW)
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Virtuelle Kundeneinbindung in den frühen Innovationsphasen
Herstatt, Cornelius
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 223-243)
.
2009
Persistent link: https://www.econbiz.de/10003786566
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2
Market research for radical innovations : lessons from a lead user project in the field of medical products
Herstatt, Cornelius
- In:
Managing innovation driven companies : approaches in …
,
(pp. 223-236)
.
2011
Persistent link: https://www.econbiz.de/10008807010
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