Urban, Glen L.; Hippel, Eric von - 1986
product
development in fields subject to rapid change (von Hippel, 1986). In this paper we
integrate market research within … clearly an essential input to
the new product development process (Rothwell, et al., 1974; Urban and Hauser,
1980). Over the … analysis of need and
solution data from "lead users" can improve the productivity of new product
development in fields …