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~person:"Hollebeek, Linda D."
~person:"Murali Raman"
~subject:"USA"
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Betriebliches Informationssystem
1
Brand
1
Brand engagement
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1
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1
Business intelligence system
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Conceptual model
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antecedents
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conceptual model
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Hollebeek, Linda D.
Murali Raman
Chen, Tom
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Chew, Kok-Wai
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Magboul, Ibrahim Hussien Musa
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International journal of business information systems : IJBIS
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The journal of product & brand management
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ECONIS (ZBW)
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1
A
conceptual
model
of information system usage for better improvement in organisations
Magboul, Ibrahim Hussien Musa
;
Chew, Kok-Wai
;
Murali Raman
- In:
International journal of business information systems : …
22
(
2016
)
3
,
pp. 362-374
Persistent link: https://www.econbiz.de/10011636532
Saved in:
2
Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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