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~person:"Homburg, Christian"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Beziehungsmarketing
108
Relationship marketing
108
Marketingmanagement
79
Theorie
77
Theory
77
Deutschland
74
Germany
73
Marketing management
64
Lieferantenmanagement
39
Supplier relationship management
39
Vertrieb
37
Marketing
36
Strategisches Management
32
Erfolgsfaktor
30
Customer satisfaction
29
Kundenzufriedenheit
29
Success factor
29
Physical distribution
25
Consumer behaviour
23
Konsumentenverhalten
23
Management
20
Marketingtheorie
18
Strategic management
18
Kundenmanagement
16
Business-to-business marketing
15
Estimation
15
Salespeople
15
Schätzung
15
Verkaufspersonal
15
Beschwerdemanagement
13
Beziehungsmanagement
13
Complaint management
13
Market research
13
Marktforschung
13
Kundenbindung
12
Marketing theory
12
Selling
12
Verkauf
12
Brand management
11
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2
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German
7
English
7
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Homburg, Christian
Kleinaltenkamp, Michael
30
Svensson, Göran
21
Naudé, Peter
18
Henneberg, Stephan
15
Kowalkowski, Christian
15
Johnston, Wesley J.
14
Sharma, Arun
14
Ulaga, Wolfgang
14
Lindgreen, Adam
13
Hofmaier, Richard
12
Keränen, Joona
12
Terho, Harri
12
Agnihotri, Raj
11
Backhaus, Klaus
11
Baumgarth, Carsten
11
Di Benedetto, C. Anthony
10
Grewal, Rajdeep
10
Jacob, Frank
10
Kumar, V.
10
Rangarajan, Deva
10
Schmitz, Christian
10
Sridhar, Shrihari
10
Christodoulides, George
9
Corsaro, Daniela
9
Ehret, Michael
9
Geiger, Ingmar
9
Lilien, Gary L.
9
Sharma, Piyush
9
Brennan, Ross
8
Casidy, Riza
8
Høgevold, Nils M.
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
Rodríguez, Rocío
8
Snehota, Ivan
8
Tzempelikos, Nektarios
8
Voeth, Markus
8
Andersen, Poul Houman
7
Brown, Brian P.
7
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Springer Fachmedien Wiesbaden
1
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Journal of marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
14
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1
Customer journey
management
capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
5
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
6
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
7
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
8
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
Saved in:
9
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
10
Die Kausalanalyse als Instrument zur Messung der Kundenzufriedenheit im Industriegütermarketing
Homburg, Christian
- In:
Die Kausalanalyse : ein Instrument der empirischen …
,
(pp. 237-264)
.
1998
Persistent link: https://www.econbiz.de/10001299878
Saved in:
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