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~person:"Homburg, Christian"
~subject:"Brand management"
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Brand management
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Homburg, Christian
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Journal of the Academy of Marketing Science
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Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
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