//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Homburg, Christian"
~subject:"Virtual reality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"product development"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Virtual reality
Produktentwicklung
14
New product development
13
Innovation
5
Innovation management
4
Innovationsmanagement
4
Consumer behaviour
3
Erfolgsfaktor
3
Konsumentenverhalten
3
Sales
3
Success factor
3
Absatz
2
Brand image
2
Forecasting model
2
Integration practice
2
Markenimage
2
Market entry
2
Markteintritt
2
New product success
2
New service development
2
Nonlinear effects
2
Product design
2
Produkteinführung
2
Produktgestaltung
2
Prognoseverfahren
2
Virtuelle Realität
2
Absatzprognose
1
Aesthetics
1
Ankündigung
1
Ankündigungseffekt
1
Announcement effect
1
Arbeitsgestaltung
1
Arbeitsgruppe
1
Außendienst
1
Beteiligung
1
Boundary spanner
1
Brand management
1
Business organization
1
Cognition
1
Cross-functional cooperation
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Language
All
German
1
English
1
Author
All
Homburg, Christian
Daecke, Julia
3
Leifer, Larry
3
Haapasalo, Harri
2
Harz, Nathalie
2
Lohikoski, Päivi
2
Meinel, Christoph
2
Nassin, Valeska
2
Obermair, Franz
2
Weger, Christian
2
Ahmed, Shamsuddin
1
Ala-Mursula, Leena
1
Ale Ebrahim, Nader
1
Baron, Robert A.
1
Barretta, Paul G.
1
Berger, Benedikt
1
Bernard, Alain
1
Berthod, Olivier
1
Bisbe, Josep
1
Bretschneider, Ulrich
1
Brunner, Manuel
1
Caridi, Maria
1
Chlosta, Dagmar
1
Ciccullo, Federica
1
Cong, Ling Mei
1
Currano, Rebecca
1
Dinger, Michael
1
Döbler, Thomas
1
Fietkau, Peter
1
Firat, A. Fuat
1
Freudhofer, Franz
1
Friedewald, Axel
1
Füller, Johann
1
Grabner, Constantin
1
Gupta, Ravi Kumar
1
Hess, Thomas
1
Ho, Jeffrey C. F.
1
Hohenberg, Sebastian
1
Huber, Miriam
1
Härkönen, Janne
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Universität Mannheim
1
Published in...
All
Journal of marketing
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Virtual reality in new
product
development
: insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie
-
2020
Persistent link: https://www.econbiz.de/10012140415
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->