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~person:"Hou, Yuansi"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
3
Innovation
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New product development
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Produktentwicklung
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China
2
Complexity management
2
Komplexitätsmanagement
2
Chinese innovation
1
Complex systems
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Innovationsmanagement
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Innovative products and services
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Perceived risk
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complex theory
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Hou, Yuansi
Gázquez-Abad, Juan Carlos
11
Dahl, Darren W.
10
Martínez-López, Francisco J.
10
Van Den Bulte, Christophe
8
Hoeffler, Steve
7
Füller, Johann
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Hippel, Eric von
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Iyengar, Radha
6
Chao, Chih-Wei
5
Fuchs, Christoph
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Herstatt, Cornelius
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Matzler, Kurt
5
Zhao, Min
5
Brem, Alexander
4
Derval, Diana
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Heidenreich, Sven
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Helmers, Christian
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Hennig-Thurau, Thorsten
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Krishnan, Pramila
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Lowe, Ben
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Patnam, Manasa
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Reid, Mike
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Schreier, Martin
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Bilgram, Volker
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Cao, Ruiqing
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Choi, Jeonghye
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De Jong, Jeroen P. J.
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Gasparin, Marta
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Hasan, Md. Rajibul
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Helm, Roland
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Homburg, Christian
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Katsumata, Sotaro
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Klink, Richard R.
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Nanda, Ramana
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Ogawa, Susumu
3
Spann, Martin
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Sääksjärvi, Maria
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Global networks and innovation in China : international linkages and indigenous efforts
1
International studies of management & organization : ISMO
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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Applying complexity theory to understand Chinese consumers' decision-making in innovative products
Zhang, Zhe
;
Hou, Yuansi
;
Zhu, Yongmin
- In:
Global networks and innovation in China : international …
,
(pp. 72-92)
.
2022
Persistent link: https://www.econbiz.de/10012607666
Saved in:
2
Applying complexity theory to understand Chinese consumers' decision-making in innovative products
Zhang, Zhe
;
Hou, Yuansi
;
Zhu, Yongmin
- In:
International studies of management & organization : ISMO
49
(
2019
)
2
,
pp. 191-212
Persistent link: https://www.econbiz.de/10012196172
Saved in:
3
The effect of perceived risk on information search for innovative products and services : the moderating role of innate consumer innovativeness
Zhang, Zhe
;
Hou, Yuansi
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10011694835
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