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~person:"Hultink, Erik J."
~subject:"Markenartikel"
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Markenartikel
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New product development
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Hultink, Erik J.
Abril Barrie, Carmen
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Special issue on branding and new
product
development
Hultink, Erik J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003937122
Saved in:
2
From the special issue guest editor : special issue on branding and new
product
development
Hultink, Erik J.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10003937932
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