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~person:"Hultink, Erik J."
~subject:"Marketingmanagement"
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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria
;
Hende, Ellis van den
;
Hultink, …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
Saved in:
2
Industrial new product launch strategies and
product
development
performance
Hultink, Erik J.
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000924075
Saved in:
3
Launch strategies and product advantage
Hultink, Erik J.
-
1995
Persistent link: https://www.econbiz.de/10013421229
Saved in:
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